My Working Out Loud Posts move back home


I tried a little experiment.  I set up a new WordPress site (michelleworksoutloud.com) for my working out loud posts and hid the page on my primary website (michelleockers.com).  I explained the rationale for this move on the first post on my new site .  In a nutshell, I thought that having a separate site to work out loud would free me from the barrier of being concerned about not looking adequately ‘professional’ on my main business website.  I thought I would post more often and in a less inhibited manner.

I was wrong.  I didn’t post more frequently.  I suspect that posting frequency is related more to how much priority I place on working out loud and my effectiveness at allocating time to make short posts as part of the flow of my work and learning.  There is still a niggling voice in my head warning me about the risk of appearing unprofessional as a result of reintroducing these half-baked, less polished posts back to my website.  I’m going to stop fighting with it, thank it and get on with it anyway.

There were two bigger concerns that having a separate site for working out loud raised for me:

  1. Authenticity and integrity – in part the strength and value of my work is related to me visibly practicing what I advocate, for all to see regardless of my relationship or potential relationship with them.
  2. Weakening my SEO – now, I’m not even sure if this is the right way to put it.  My technical knowledge of Search Engine Optimisation is very limited.  However, someone in my online network who has a decent grasp on the topic sent me a thoughtful message my new website was in no way connected to my current one and it had the potential to reduce my appearance in online searches as I moved activity off my primary website.

So, here I am again, reunited with myself – whole and intact.  Ready to continue working out loud in a familiar place.

  1. #1 by Bruno Winck on September 20, 2017 - 6:21 pm

    Every marketer I heard recently (like @rebekahradice and alike) say that authenticity is key. If your two blogs were totally disconnected like L&D and cupcakes it would make sense to keep them separated.
    Like many folks, the first thing I do when engaging business relations with someone (even my dentist) is to do due diligence. This implies a google search on the name. If two blogs pop out, I would surely take a look at the second one anyway. If it’s about cupcakes, travels it’s great, people can have two passions in their lives. It’s less great that they have two voices on the same topic.
    The same applies to our social media accounts. The tentative of Google to split networks in circles failed. We end up having friends from all alleys of life. Again authenticity primes.

    • #2 by Michelle Ockers on September 20, 2017 - 7:25 pm

      One me. One voice. No cupcakes here (or elsewhere).

  2. #3 by Dave Lee on September 21, 2017 - 3:36 am

    Interesting, I’ve been struggling with the same issue as I’m about to launch a new website and was thinking about keeping my blog totally separate. I was leaning toward uniting them. Your sharing has pretty much made the decision for me. #nocupcakes

    • #4 by Michelle Ockers on September 21, 2017 - 4:17 am

      Glad that this was helpful Dave. Feel like I have a new principle to apply to other choices – Choose integrity (as in being undivided) – the shorthand for which is, of course, #nocupcakes

  3. #5 by Simon Fogg on September 21, 2017 - 4:06 pm

    Another reminder to me of why I need/want to live life as a peach not an orange …. no segments, no separate compartments.

    • #6 by Michelle Ockers on September 22, 2017 - 6:37 pm

      The analogies are coming thick and fast – peaches (hmm… what about the big stone in the middle?), #nocupcakes, and on Twitter from Helen Blunden there was WYSIWIG – all good reminders of how many of how the people I seem to connect best with in my network are those who bring all of themselves to any encounter.

  4. #7 by Tanya Lau on September 22, 2017 - 7:24 pm

    Interesting to see your journey, and (visible) thought process behind this decision Michelle. This is in fact one of the most interesting things about people’s blogs – exposing the often messy thinking process behind the work (not just the outcome). And if you’re blogging about your work (rather than cupcakes) it absolutely makes sense to me to have this connected to your site. It ‘s authenticity, yes but also making the thinking transparent. Learning is messy and the hardest learning is usually a series of messes! Exposing the mess doesn’t come naturally to any of us because to a large extent we’re socialised (especially through school education and work) to only deliver what is polished, shiny and perfect. But exposing the mess not only hells with your own learning but others’ too (I also need to do more of it!)
    I think also even if you were writing abiut cupcakes it would be good to link out to that through your profile…making transparent more of the whole you.

  5. #8 by Simon Fogg on October 1, 2017 - 11:27 pm

    Michelle, you made me think on that aspect (stone) for the first time. My answer is that the stone is my core per this video on core and flex:
    https://youtu.be/trPOurwfB4w

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