I did something different with my monthly ‘What I Learned’ video for October.  I was inspired by the impact of brevity on my blog writing. My wonderful publicity / blogging mentor, Katie Mac, set me a challenge.  My writing was weighed down with very long sentences.  Katie gave me a constraint.  No more than 13 words per sentence.  What?!  Write an 800-word blog post with no sentences longer than 13 words.  Is that even possible?  It is!

I was delighted with the impact on my writing.  It’s clearer, punchier and easier to read.  See for yourself in the post I wrote.

Constraints encourage creativity. My previous ‘What I Learned’ videos have been over eight minutes.  This month I strove for brevity.  I cover three things in less than 2 ½ minutes.

 

  1. Brevity and constraints – see above.
  2. Using Mailchimp confidently.
  3. Fundamental knowledge about puppy psychology and physiology. For a dose of cuteness watch from 1:33min  to meet Bella, my Yorkipoo.

 
I normally record my monthly video on a digital camera and edit in iMovie.  To support my goal of brevity I made this video using Apple Clips.  This was the first time I used this tool.  I thought it would be a quicker process.  It was.  I was also interested in the automated sub-titling. The automated sub-titles are reasonably accurate, but not perfect.  However, since making this video have learned I can I edit the sub-titles. Overall, I was pleased with Apple Clips and will continue using it.


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