I originally posted this in early 2015.  I also shared it as part of a multi-part case study on building a Community of Practice in maintenance and engineering at CCA.  Four years on my practical application of social learning and all that I learned about effectively enabling it remains relevant, which is why I’m sharing it in my September 2018 newsletter.

For several years I set up and led an Academy  in Supply Chain at Coca-Cola Amatil (CCA). One of the most important things I learned in my time with CCA was how to effectively use social learning to add strategic value to an organisation.

In October 2014 I spoke at the Learning At Work conference held in Sydney, Australia about my development as a social learning practitioner, and how this impacted the application of social learning in my business unit.  If you want to harness the power of social learning more intentionally and effectively this case study about the evolution of how I got strategic with social learning will give you ideas and pointers.

View the annotated presentation.

I am now available to work with your organisation to develop and implement effective approaches to help your people to connect with others inside and outside your organisation who have common interests, challenges and opportunities.  This enables them them to solve problems, improve processes and innovate together creating a high performance environment and impacting business results. Contact me at michelle@michelleockers.com or call me on +61 404 899 532.

A Moment of Insight

My reflection as I prepared to present at the conference and how this triggered an insight that shifted how I was using social learning.

When I was approached to speak at this conference an organiser asked me to describe what I was doing that may be of interest to the audience. She then wrote a session description and gave it a title. Unusually, this was not sent to me for review before the conference brochure was published. I was surprised by the session title that she chose – “Sneaking In The Social.” Gosh, I thought I was experimenting and role modelling!

Reflecting on the title and preparing this presentation was a turning point – it was time to move from ‘sneaking’ to ‘enabling’. It was two months before the conference, and I wanted something useful to share. I decided to get strategic with social learning. CCA adopted the 702010 framework at least four years ago, however we had applied social learning in a limited fashion in the context of this framework. In April 2014 we added ‘continuous workplace learning’ as an explicit element of our Supply Chain Capability strategy which expanded the endorsed role of our Capability team beyond structured learning programs to supporting informal learning. In September 2014 we defined a specific social learning initiative to contribute to a high priority initiative in our business unit strategy. This was the point at which we moved from experimenting with social learning to enabling it.


2 comments

  • 702010 Forum Value Creation Story – Michelle Ockers

    […] These activities and insights enabled me to have different discussions about 702010, our learning strategy, and internal Capability skills, particularly with senior managers and our Capability team.  The most significant shift it enabled was an update to our Capability strategy in April 2014 to include ‘Continuous Workplace Learning’ as an element.  This broadened the remit of our Capability team and created the space for us to get strategic with social learning. […]

    Reply

  • Community of Practice Case Study – Michelle Ockers

    […]  Context – Michelle’s post about the background to the decision to get strategic with social learning and establish the Community of Practice […]

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