Earlier this week someone shared a ‘service blueprint’ with me.  It was a one page summary of key information regarding a methodology for a repeated service.  I’ve now used it twice with minor adaptations on methodologies that I’m currently designing.  It’s a very easy way to summarise key information about a methodology on a single page.  I’ve found it especially useful to (1) communicate expectations with multiple parties who need to undertake tasks (2) identify gaps in a methodology or toolkit.

A basic generic template is shown below and can be downloaded at this link.  If you do download it please post a comment below.  It would be useful to know what you are using it for and any adaptations you make to it.


Here is a quick guide to content of the service blueprint by row:

Stage – Break methodology into a series of stages and give each one a title

Maximum Duration – Estimate maximum duration for each stage.  You could also give a maximum / minimum range, or an estimated duration for projects of different scales or complexity.

Physical Evidence – List key physical artefacts that will be produced during a stage.  These provide evidence of completion of key tasks in each stage.

Customer Actions – Most projects have an end customer, be they internal or external.  Identify key actions / tasks for customer in each stage.

Consultation Actions / Group X Actions – Add a row for each key party that has to complete actions / tasks for any stage.  This is similar to a ‘swim lane’ in a process map.  Identify key actions / tasks for each party in each stage.

Tools & Templates – List key tools or templates that should / could be used in each stage.

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