I did something different with my monthly ‘What I Learned’ video for October. I was inspired by the impact of brevity on my blog writing. My wonderful publicity / blogging mentor, Katie Mac, set me a challenge. My writing was weighed down with very long sentences. Katie gave me a constraint. No more than 13 words per sentence. What?! Write an 800-word blog post with no sentences longer than 13 words. Is that even possible? It is!
I was delighted with the impact on my writing. It’s clearer, punchier and easier to read. See for yourself in the post I wrote.
Constraints encourage creativity. My previous ‘What I Learned’ videos have been over eight minutes. This month I strove for brevity. I cover three things in less than 2 ½ minutes.
- Brevity and constraints – see above.
- Using Mailchimp confidently.
- Fundamental knowledge about puppy psychology and physiology. For a dose of cuteness watch from 1:33min to meet Bella, my Yorkipoo.
I normally record my monthly video on a digital camera and edit in iMovie. To support my goal of brevity I made this video using Apple Clips. This was the first time I used this tool. I thought it would be a quicker process. It was. I was also interested in the automated sub-titling. The automated sub-titles are reasonably accurate, but not perfect. However, since making this video have learned I can I edit the sub-titles. Overall, I was pleased with Apple Clips and will continue using it.